Matt Lennert
DeloitteBrandingPanel.jpg

Deloitte Brand

I was part of the global brand team that re-branded Deloitte’s master brand in 2016. The brand permeates all of Deloitte’s go-to-market materials including sponsorships projects, advertising, reports, surveys; literally everything. I am usually leading creative teams as the visual identity leader for the US, but I still work as a designer when it’s appropriate.

 The CEO and board risk management survey was a large team project where I was creative director. This was a project that had multiple deliverables that needed to go to market as one family that included a CEROS page, the printed report, POVs, several web sites, social media, press release, and paid advertising. I worked with designer Cassia King. The artwork had the liquid lead animate through the globe maze. This was developed by  Bose Collins .

The CEO and board risk management survey was a large team project where I was creative director. This was a project that had multiple deliverables that needed to go to market as one family that included a CEROS page, the printed report, POVs, several web sites, social media, press release, and paid advertising. I worked with designer Cassia King. The artwork had the liquid lead animate through the globe maze. This was developed by Bose Collins.

 A spread from the survey results.

A spread from the survey results.

 The Deloitte brand in advertising, published in the  Wall Street Journal.

The Deloitte brand in advertising, published in the Wall Street Journal.

 Deloitte built an in-house agency called Green Dot Agency (GDA). This was a look book for the GDA’s first year impact on Deloitte’s businesses. (Cover and sample spreads from the larger book)

Deloitte built an in-house agency called Green Dot Agency (GDA). This was a look book for the GDA’s first year impact on Deloitte’s businesses. (Cover and sample spreads from the larger book)

 The latest outdoor advertising campaign used in select airports and at events. The concept shows an evolution and transformation where Deloitte is the answer as well as the catalyst.

The latest outdoor advertising campaign used in select airports and at events. The concept shows an evolution and transformation where Deloitte is the answer as well as the catalyst.

 Sports arena advertising. I wrote the ad, as well.

Sports arena advertising. I wrote the ad, as well.

 Pillar 1: Cannes Lions double sided 10-foot ads. I wrote and designed the ads.

Pillar 1: Cannes Lions double sided 10-foot ads. I wrote and designed the ads.

 Pillar 2: Cannes Lions double sided 10-foot ads. I wrote and designed the ads.

Pillar 2: Cannes Lions double sided 10-foot ads. I wrote and designed the ads.

 USOC |  Deloitte sled for the PyeongChang 2018 | Olympic Winter Games. Creative director: Matt Lennert | Designer Ilivia Rozelle

USOC | Deloitte sled for the PyeongChang 2018 | Olympic Winter Games. Creative director: Matt Lennert | Designer Ilivia Rozelle