Matt Lennert
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Deloitte Review

Deloitte Review is the flagship publication for Deloitte. I was part of the three-person team that stood DR up and was wholly responsible for the cover-to-cover design and art direction—even a few of the photographs—of the first 19 issues. I worked with some of the best illustrators and photographers in the business who were able to take my concepts and bring them to life.

 During the decade I was the art director we went through five cover and nameplate redesigns.

During the decade I was the art director we went through five cover and nameplate redesigns.

 A typical table of contents, although eventually our page count ran to 172 pages on average.

A typical table of contents, although eventually our page count ran to 172 pages on average.

 This article turned out to be very timely. I said, “ Hey,  Dongyun , what would it look like if Ethernet cables attacked Congress?” That’s why he gets the big bucks. Check out the ones that made it into the wall and the blue energy paths spreading.

This article turned out to be very timely. I said, “ Hey, Dongyun, what would it look like if Ethernet cables attacked Congress?” That’s why he gets the big bucks. Check out the ones that made it into the wall and the blue energy paths spreading.

 I work with famous people a lot. They don’t have much time so you have to get the shot and be creative with the locations you have to work with. The idea of calm in the storm appealed to me and photographer  James Kegley  knew exactly how to catch that.

I work with famous people a lot. They don’t have much time so you have to get the shot and be creative with the locations you have to work with. The idea of calm in the storm appealed to me and photographer James Kegley knew exactly how to catch that.

 The first spread I ever did for Deloitte Review.  Anthony Freda ’s illustration made me giddy.

The first spread I ever did for Deloitte Review. Anthony Freda’s illustration made me giddy.

 The crown was made by an artist out of spare space shuttle parts and a motorcycle chain. It weighs 25 lbs and would easily snap your neck.

The crown was made by an artist out of spare space shuttle parts and a motorcycle chain. It weighs 25 lbs and would easily snap your neck.

 Arguing over what color to paint the boat while the damn breaks. Sound familiar?

Arguing over what color to paint the boat while the damn breaks. Sound familiar?

 National brands taking on store brands in an epic aisle 7 fight to the death using shopping carts as horses and rusty can openers as lances. One of my all-time favorite pieces.

National brands taking on store brands in an epic aisle 7 fight to the death using shopping carts as horses and rusty can openers as lances. One of my all-time favorite pieces.

 I had the Karate  Gi  manufactured by a local seamstress out of pinstripe suit material. I photographed the model at the Seattle Deloitte office.

I had the Karate Gi manufactured by a local seamstress out of pinstripe suit material. I photographed the model at the Seattle Deloitte office.

 We found the school to shoot in with the ferocious bear in Olympia, WA. I love the look on Grandma’s face.

We found the school to shoot in with the ferocious bear in Olympia, WA. I love the look on Grandma’s face.

 I had this idea about a company that continues to build while it groans under it’s own weight. Crocodiles wait like water vultures for the inevitable. The artist,  Igor Morski , from Poland, won a Communication Arts award for this final piece of art.

I had this idea about a company that continues to build while it groans under it’s own weight. Crocodiles wait like water vultures for the inevitable. The artist, Igor Morski, from Poland, won a Communication Arts award for this final piece of art.

 Oh, Zack. Millennals, shaking things up.

Oh, Zack. Millennals, shaking things up.

 I made the photograph in downtown Seattle and then relied (heavily) on  ILOVEDUST  to create the digital exhaust. I also purposely waterfalled the text to enhance the feeling of movement.

I made the photograph in downtown Seattle and then relied (heavily) on ILOVEDUST to create the digital exhaust. I also purposely waterfalled the text to enhance the feeling of movement.

 Maybe a little too literal but it sure looks cool, and nobody got hurt in the making of this artwork.

Maybe a little too literal but it sure looks cool, and nobody got hurt in the making of this artwork.

 The article’s title relied upon known entertainment, so I blended the concept into a new movie poster. You have no idea how hard it is to find a telephone booth these days, and then have it delivered to the studio. The incredible team at  David Clugston  with retouching by  Janko Williams .

The article’s title relied upon known entertainment, so I blended the concept into a new movie poster. You have no idea how hard it is to find a telephone booth these days, and then have it delivered to the studio. The incredible team at David Clugston with retouching by Janko Williams.

 Illustrator  Jon Krause  and I came up with the idea that angry words should be softened and thinking first will always help you communicate better.

Illustrator Jon Krause and I came up with the idea that angry words should be softened and thinking first will always help you communicate better.

 It’s always a privilege to work with the best artists in their field bringing a concept to life.  Yuko Shimizu  and I have collaborated on several pieces over the years, but this one is my favorite. The idea that the US Health Care system could leave its comfortable cocoon and become a beautiful butterfly is well, beautiful.

It’s always a privilege to work with the best artists in their field bringing a concept to life. Yuko Shimizu and I have collaborated on several pieces over the years, but this one is my favorite. The idea that the US Health Care system could leave its comfortable cocoon and become a beautiful butterfly is well, beautiful.

 Another collaboration with  ILOVEDUST  out of the UK. The photography was done in my spare bedroom.

Another collaboration with ILOVEDUST out of the UK. The photography was done in my spare bedroom.

 The idea behind this business book by Michael Raynor and Mumtaz Ahmed is that there are three simple rules that exceptional companies follow—a kind of Rosetta Stone if you will. I created the graphics and then I went to a grave stone carver and had this one made for the photography. The third rule shows up later in the article as a broken off chunk from the stone.

The idea behind this business book by Michael Raynor and Mumtaz Ahmed is that there are three simple rules that exceptional companies follow—a kind of Rosetta Stone if you will. I created the graphics and then I went to a grave stone carver and had this one made for the photography. The third rule shows up later in the article as a broken off chunk from the stone.

 My ideas often take me to seemingly impossible places, but I have collaborated with some of the best artists out there, and working together, we end up with fnished peices that are exactly what was in my mind’s eye.

My ideas often take me to seemingly impossible places, but I have collaborated with some of the best artists out there, and working together, we end up with fnished peices that are exactly what was in my mind’s eye.

 The article refers to a telecommunications executive who wonders why the different parts of her company failed do what she asked as their business began to slow down. The concept is that when the disparate parts come together, things are beautiful and begin to fly high again. The sculpture was created from old telecom and computer parts.

The article refers to a telecommunications executive who wonders why the different parts of her company failed do what she asked as their business began to slow down. The concept is that when the disparate parts come together, things are beautiful and begin to fly high again. The sculpture was created from old telecom and computer parts.

 Sustainability as a business imperative had to learn to walk before it could run, but eventually companies realized that had been given a gift.

Sustainability as a business imperative had to learn to walk before it could run, but eventually companies realized that had been given a gift.

 Sustainability means more money for companies, plain and simple.

Sustainability means more money for companies, plain and simple.

 Ten red balloons’ refers to a contest sponsored by the Pentagon, which  challenged teams to be the first to find ten red balloons, randomly  hidden all across the U.S. Crane’s MIT team was the first to find all  ten – in under 9 hours – with public help in the search. I photographed Mr. Crane at MIT with 3 foot diameter red balloons.

Ten red balloons’ refers to a contest sponsored by the Pentagon, which challenged teams to be the first to find ten red balloons, randomly hidden all across the U.S. Crane’s MIT team was the first to find all ten – in under 9 hours – with public help in the search. I photographed Mr. Crane at MIT with 3 foot diameter red balloons.